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2017-18 Edition

CIS 235W. Introduction to Web Analytics. 4 Credits.

Focuses on the collection and analysis of user web traffic data for the optimization and monetization of web sites. Covers the content and format of web server logs, and techniques for enriching this data using cookies, Javascript, and user registration. Illustrates how web content can be aggregated by type and used to create saleable inventory for generating ad revenue. Shows how web metrics can be used to determine web site stickiness, effective content on the site, and to identify and fix navigational bottlenecks that cause user churn. CAS 180 is recommended prior to taking this course. Prerequisites: CIS 122 or instructor permission. Audit available.


...4 CIS 178 Applied Internet Concepts 4 CIS 233J Java Programming II 4 CIS 235W...