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2017-18 Edition

CASĀ 180. Search Engine Optimization-SEO. 3 Credits.

Introduces current techniques, skills and concepts used to optimize the searchability of web pages on the Internet. Covers the creation of a tailored Search Engine Optimization (SEO) strategy, including on-page and off-page search engine optimization, meta data research and analysis, traffic generation, online tools and SEO software. Explores client side SEO. Audit available.


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