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2017-18 Edition

BA 223. Principles of Marketing. 4 Credits.

Provides a general knowledge of marketing emphasizing marketing mix elements and target markets for consumer and industrial products, marketing strategies, customer behavior, market planning and promotion. Recommended: BA 101. Prerequisites: (WR 115 and RD 115) or IRW 115 and MTH 20 or equivalent placement. Audit available.

Multimedia

http://catalog.pcc.edu/programsanddisciplines/multimedia/

...BA 205 Business Communication Using Technology 4 BA 223 Principles of Marketing 3 or BA...

Graphic Design

http://catalog.pcc.edu/programsanddisciplines/graphicdesign/

...4 Sixth Term BA 239 Advertising 3 or  BA 223 Principles of...